how to make money on instagram

How to Make Money on Instagram? (Detailed Guide)

One of the most trending topics lately is how you can make money from Instagram. “Can I make money from Instagram?” This is one of the most frequently asked questions you ask me, so I decided to answer it in an article.

Τhere are quite a few brands that started advertising their products and services on Instagram, using other Instagrammers accounts (apparently there is a word for that too) that either has several thousand / millions of followers, or a very large engagement and a few followers (we will see this later).

If you think you need several thousand or millions of followers to make money from Instagram, then I’m here to tell you that this is not the case. If you think it’s easy, then I’m here to tell you that does not apply. Making money from Instagram is not easy, but neither is it very difficult. In essence, this is a job that requires several hours, plenty of productivity and creativity, smart strategy, constant promotion, and dedication. an article.

Anyone who tells you that if you have thousands of followers on Instagram can easily make money from it, then he has not made it himself. There are currently hundreds of thousands of Instagram accounts that have thousands of followers but do not make a single drachma.
The reason for this? They do not have high engagement, and this is where you need to focus. If you are a blogger, vlogger, or podcaster, you know very well what engagement is, as you focus on it to build a successful blog. If you are not, then let me explain to you what it is, as simply and understandably as possible.
Engagement is essentially how much your followers interact with you. For example, if you have 10,000 followers who just like your notifications, do not expect a brand to be interested in you.
But if you have 10,000 followers who comment on your notifications, like, and participate in discussions, then those 10,000 followers are worth more than a 50,000 followers account.
And this is what brands are looking for, Instagram accounts with followers who are interested and look carefully at what an Instagrammer uploads. When a brand is looking for Instagrammers to promote their products or services on Instagram, the first thing they look at is the engagement that exists in each account.
This means that it looks carefully at every notification made in the last 3-6 months and analyzes the comments, likes, user interactions, impressions, reach, and then, if they are happy with what they see, they ask you to send them and statistics (which you can find in your account settings).

How to make sure you have a professional Instagram profile

How to make money on instagram
Credit Le Buzz from Unsplash.
Even if you have thousands of followers on your Instagram account, if you do not have a professional image of the brands, no one is going to work with you. Therefore, you need to make sure that you do some things correctly.
Fill in your profile description correctly: To provide a professional image to each brand and follower, you will need to place great emphasis on your profile description. Fill in your contact information (email for sure) and write a brief description of who you are and what exactly you are uploading to your Instagram.
The description should definitely include some keywords (for example fashion, food, sports, and so on) and some hashtags to make your profile more reachable in Instagram search results.
Example: Blogger from Athens (Greece) with a penchant for the affiliate. Business inquiry:
Most often, but not too often: To increase the number of your followers you need to post often enough. You should upload at least 3-4 photos a day, but each post should be a few hours away from the other, so that you do not become tedious, but also so as not to be unfollowed by spam.
If you can not post enough photos a day, post at least once every day but be high quality (quality content we say in the blogosphere).
Quality is everything: No one has ever been able to promote something professional and make enough money uploading photos from their mobile phone. Even if you have the latest iPhone model, it is almost impossible to upload quality photos. You need photos that are high quality and have been taken with a good lens.
This means you have to invest in a DSL camera or even a Mirrorless camera. If you are constantly taking selfies and trying to promote yourself as a model, blurring the background of photos with an app or a smartphone is simply not professional and does not look like shooting from a DSLR camera.
How to make money from Instagram. Photo by Tinh Khuong at Unsplash.
How to make money from Instagram. Photo by Tinh Khuong at Unsplash.
Search on Google and Read: Buying the first DSLR Camera: How to choose the right one
Use only the appropriate hashtags: Posting a photo that includes irrelevant hashtags to have more likes only hurts your image than good. And no, I’m not referring to the image you uploaded, but to your profile picture.
The hashtags you put in the photo should exist after the following description of the photo and should be as targeted as possible.
If you upload a photo while traveling in Athens, put #travel #traveling #athens #greece #outdoors #walking and it goes without saying, but not #followforfollow #followback and all the relevant spam hashtags.
Watch out for engagement: To increase engagement with your followers, you will always need to answer their comments, the questions they ask you from the stories, tag them in some cases and constantly ask them questions to comment again and again. . The more comments and questions, the better for your Instagram profile and its future.

How to make money from Instagram

How to make money from Instagram
If you have enough followers and high engagement, then it’s time to see all the ways in which you can make money from Instagram. It is not easy to achieve this, but it is not impossible either. There are millions of brands out there and hundreds of thousands of Instagrammers who make from a little to a lot of money promoting their products.

1. Affiliate Marketing

Affiliate marketing is the most standard way for Instagrammers as well as bloggers and vloggers to make money. What you are essentially doing is promoting specific products or services using special links. You put a link from a product and depending on the sales made by your link, you also get a percentage of each sale.
Because it is not possible to add active links to your photo descriptions on Instagram, you can use to provide short links (easy to write in your browser) and also skip them to the end of the profile description (wherever you leave them until you upload the next affiliate product).
To promote an affiliate product or service properly on Instagram, you will also need to upload a suitable photo. Well-known Instagrammers, when promoting products, make sure that the photos of them are always theirs – taken by them – so that even if the brand republishes the product, it tags them and gains people and “glory”.


2. Create Sponsored Posts (promotional content)

If you want to make as much money as possible in a short period of time, then you need to pique the interest of specific brands. To do this, you must first have a few things in mind:
  • What products or services do you want to promote?
  • Do they match the subject matter of your photos?
  • How good a job can you do with your photos?
In order to stimulate the interest of a brand, you will need to prove to them that not only can you create professional content for them, but also that you have several followers with high engagement who will be interested in their products. The above Instagram post is promotional for the Vivaldi browser.
A browser that is ideal for bloggers, journalists, and power users in general, so a must for a website like AffiliateBusinessBlog. Suppose you want to promote Nike products and you own something new Nike shoes.
Start taking professional photos of the shoes and post (for free of course) 4-5 photos in one post (gallery). Then @nion Nike (@nike), put the appropriate hashtags and post the photos while asking your followers a comment.
Then the brand will check the mention you made of them, will see in the description of your profile the contact email you provide and, if they like your job and your profile and are happy with the followers and the engagement you have, they will get in touch.


3. Sell your stock photos (for professional photographers)

If you are a professional photographer and you want to promote your work in order to sell as many photos as possible, then Instagram is the right social network for that.
If you sell your photos on stock websites, then upload them to Instagram with the preview of each service (you know, the logo that appears everywhere unless someone buys the photo), but the right hashtags, do @mention the service you sell from your photos (to republish and gain even more followers and increase your sales) and at the same time, upload (your least good) photos to websites like Unsplash and Pixabay so that they can download them for free.
So, users will use the free stock photos, but they will also see the premiums you have, while at the same time you will target both the premium services and the promotion of the freemium services.
For example, when I uploaded some photos to my Unsplash profile and added the link to my Instagram profile to my profile description, I had several followers who found me on Unsplash. Also, from time to time, I have several @mentions from users who use my free stock photos.


Photo from Παναγιώτη Σακαλάκη from Unsplash.

4. Sell your Instagram account

Are you good at constantly gaining enough followers but you can not promote products and services and look for brands? No problem! You can constantly create new Instagram accounts, increase their followers and then sell them.
The best and fastest way to sell your Instagram account is through SocialTradia, a Canada-based service that makes the process of buying/selling Instagram accounts a breeze.


How to find brands to work with

If you are big enough, then chances are that the brands will find you. But if you want to get into the search game, or generally want to be more selective with the brands you choose to work with, then you can get in touch with specific brands.
In addition to contacting the marketing department of a brand directly (this is done by searching and finding the right emails), you can try to find new brands from various marketplaces.
Shoutcast: If you have several thousand or millions of followers, then you will find Shoutcart particularly interesting. Probably the best marketplace to make money from Instagram.
Grapevine: If you have more than 5,000 followers, you can enter Grape Vine, a marketplace that allows you to work with different brands.
indaHash: Several brands are launching new campaigns in which you can take part. Upload a photo with specific hashtags to Instagram and pay for it. You need at least 700 engaged followers to participate.
An example of a promotional photo is the following:
How to make money with InstagramHow He Asked is an account that makes money from Instagram promoting various products and services from various marketplaces.
The cost for each promotional article can vary from Instagrammer to Instagrammer and from service to service, but you can certainly succeed if you have a good strategy and are willing to invest a lot of time and work in your Instagram profile.
After all, in order to make money from Instagram, you will need to work for it, as well as for any other online job. Did you manage to make money from your Instagram profile? Do you have any questions or concerns about how to do it?
Do not hesitate to leave your comment at the end of the article or contact me to help you further. …

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